Taking a stand for the customer service promised. The thing business fear most about social media can also be their best marketing tool.  Share this if you agree.

With the power word of mouth has today, thanks to social media, It is getting harder and harder for businesses to ‘blow off’ the little guy. In the past, Standing in front of a store with a sign might only affect a small group of people. But now, someone like me may see this, take a picture, and talk about it online. The potential audience reached is exponentially higher than before. This man decided that he was going to be heard. Do you agree with his approach? Here is his story.

Meet Joshua. He is marching in front of a Wind mobile store on Bank st. in Ottawa because he is fed up with being ignored. He claims that he was having trouble with his phone so he took his phone in to the store to get help. It was not working and he was missing important personal and business calls. The employees said that there was nothing that they could do for him so he should just call their help line. Joshua told me that there was no one on the phone that could help him at all or even let him know exactly what was going on. Fed up with the lack of communication, Joshua drew up a sign and hit the sidewalk in -25 Celsius  weather to try and get somebody to listen to him.

Wind Mobiles mission statement starts with “To create the most unforgettably positive customer experience in Canada...” 

I would say that this has been a customer service experience that Joshua will never forget, but not in the positive light that wind promises.

Many businesses are afraid that this may happen to them so they shy away from social media. That isn’t the answer.  This is an opportunity for wind to find Joshua and give him the service that he expects from them, publicly, and show all of us that @Wind Mobile really is different than the other companies that we are so used to dealing with here in Canada. So I look forward to seeing how Wind handles this.